P&G has rolled out an improved Ultra Downy April Fresh, billed to deliver a week’s worth of motion-activated freshness in just one wash. “This is one of the most exciting product upgrades we’ve had throughout our brand history,” said Mary Pochobradsky, Downy marketing director. “We’re eager for consumers to experience an entire seven days of renewing freshness in their fabrics during ‘Clean Sheet Week.’ Our goal is to deliver a long-lasting scent...